Entrepreneurs, Justin and Stephen (founders of Weekenders Media) needed a logo and visual identity for their Crossfit location, Slay-It Gym, that stands out in their busy area of Jacksonville, FL.
Pulling inspiration from bright neon color palettes, various street-art styles, and a combination of textures, I designed a logo, visual identity, branded materials, and concepts for future projects.
The first priority was designing the logo, then afterward, I created their business cards and a few branded products utilizing the new logo.
Knowing that as the gym grows, it will need a website to begin an online presence and specialized interior graphics so the gym itself feels like a cohesive, energetic space.
With the opening coming soon, Slay-It Gym has a full logo suite and visual identity system in place for a strong kick-off.
