Moonstone Beach Bar x Grill, a family-owned restaurant, sought to update their visual identity and enhance the overall customer experience. Owners, John and Kernn, wanted to take full advantage of their beach side location and represent the amazing Central California Coast. Most significantly, the owners wanted customers to have a warm welcome and leave with an enjoyable, memorable experience.
We created a new visual identity for the restaurant drawing inspiration from the stunning features of the Moonstone Beach area, including its wildlife and oceanside view. Then we designed their menus, interior graphics, apparel, and other branded items.
We repainted the entire interior of their restaurant, designed with murals, graphics, and installations to give their customers a whole new experience. Our goal was to immerse the guests in a vibrant yet natural setting that reflected the beautiful shoreline across the road.
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We also designed their menus, website, and supporting collateral to be cohesive with the rest of the brand. Each point of contact with the restaurant was designed to transport the user to the sandy shores and open doors of Moonstone Beach Bar x Grill.
The identity redesign and interior renovation were accomplished in just over a month, and the restaurant reopened in January 2019. The result was an impressive increase in customers by nearly 30%. To date, the Moonstone Beach Bar x Grill team is proud to serve both loyal returning customers and new ones alike.
