Roksugar, a new Korean food truck tackling the streets of Jacksonville, needed to capture the attention of customers and build recognition within the community.
A logo, visual identity, packaging, apparel, and website were designed to establish a strong and unified brand foundation.
ROKSUGAR was born on a warm sunny day at a Jacksonville Jaguar’s tailgate party when Justin and Stephen were cooking up some Korean bbq and bowls. They offered some food to a few nearby tailgaters and slowly more and more people were coming up, not just curious about the food but with cash in hand asking to buy a plate! Great vibes were in the air, the flavors swirling around the crowd, and nothing but smiles, laughter and food being shared all around. This was the origin of the ROKSUGAR food truck and the emotion Justin and Stephen were looking to capture in their brand.
Much like the food they serve, the ROKSUGAR vibe is a blend of cheekiness on the outside and sweetness on the inside. With food that'll give your tastebuds a tickle, ROKSUGAR has something for everybody and everybody is welcome!
Cofounder & Chef
