Develop a logo and visual identity concept for a local sandwich shop, Jamie's Deli.
I created an extensive visual identity that represents the personality, history, and origins of this family deli inspired by subway maps, vintage-industrial typography, and other food brands.
I created a mood board and applied the final visual style to apparel and brand materials.
Food packaging materials, business cards, and other items were also designed to expand the deli's identity.
The visual identity created for Jamie's Deli captures the tactility, industriousness, and vibrancy of this sandwich shop's origins.
